As a educational establishment, you live and die by your student numbers. If student intake falls, your entire institution is at risk.
Which means year after year, there’s a marketing push to attract new students.
We’ve all been there, right?
Caught up in the mad marketing flurry to try and get parent’s attention.
But, it’s easy to over-complicate things. Growth doesn’t need to be so complicated.
I was watching this interview earlier, and it really struck a cord. The guest on the show was able to grow a very successful education business without ever spending a penny on marketing.
Isn’t that what we all strive for? To promote, without selling our souls?
Definitely worth watching. Enjoy.